Tricon Infotech website
Schick Creative; client programmers & hosting; stock photography
Software development company Tricon Infotech had a website that was outdated, confusing, and didn’t properly communicate their value to new prospects. Schick Creative created new content and worked with the client’s in-house marketing team to highlight their work in the publishing and educational technology fields. Over time, we have added case studies, blog posts, and an enhanced Careers section.
Tricon Infotech is a Bangalore, India-based software engineering company whose clients include publishing giants McGraw Hill Education, Pearson, and Taylor & Francis.
The company needed to update its website to more clearly explain custom software product development solutions.
The first step was to undertake a Discovery Phase in which we interviewed a number of their key project leads and account executives to better understand the range of services.
Then we summarized the message in an elevator pitch, talking points, and company summaries, and built a sales toolkit based on this new messaging.
Working with the in-house developers, we created a new website for two distinct target audiences:
- Future employees. Software engineers and specialists in India to sustain the company’s rapid growth – no easy feat in a tight labor market.
- Customers. Business and technology professionals, particularly in the United States and Europe.
Sitewide engagement jumped in the first 10 weeks compared with the ten weeks prior to launch of the new site, with an Average Pages per Session up 47%, and the Average Session Duration up 39%.
Crucially, performance among the target markets of India and the United States was even better, with the Average Session Duration for visitors from the United States up a whopping 195%.
A structured analysis and production process provided Tricon Infotech with a new message, an updated sales toolkit, and a fresh website. Now Tricon Infotech is in a position to spread the word about its outstanding engagements.