case study

Tricon Infotech

A comprehensive solutions provider gets a complete sales toolkit.

The Client

Tricon Infotech logo

Tricon Infotech is a Bangalore, India-based software engineering company whose clients include publishing giants McGraw-Hill Education, Pearson, and Taylor & Francis.

Focusing the Message

The company wanted to updated its website, slide decks, and one-pagers to more clearly explain a vast  array of services: digital transformation, UX & design, AI & machine learning, Salesforce, SAP, and more.

The first step was to undertake a Discovery Phase in which we interviewed a number of their key project leads and account executives to better understand the range of services. 

Then we summarized the message in an elevator pitch, talking points, and company summaries, and built a sales toolkit based on this new messaging.

Website

Sitewide

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Pages/Session
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Session Duration

The Creative Deliverables

We built new slide decks to match the visual style of the new website, which had two distinct target audiences:

  • Future employees. Software engineers and specialists in India to sustain the company’s rapid growth – no easy feat in a tight labor market.
  • Customers. Business and technology professionals, particularly in the United States, followed by Europe.

Because the client already had a WordPress developer on staff and the necessary hosting infrastructure, construction was a snap. We launched the new website in six weeks.

Target Market

India

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Pages/Session
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Session Duration
We built new slide decks to match the visual style of the new website, which had two distinct target audiences:

  • Future employees. Software engineers and specialists in India to sustain the company’s rapid growth – no easy feat in a tight labor market.
  • Customers. Business and technology professionals, particularly in the United States, followed by Europe.

Because the client already had a WordPress developer on staff and the necessary hosting infrastructure, construction was a snap. We launched the new website in six weeks.

The Results

How has the new website performed? The numbers speak for themselves. 

Sitewide engagement jumped in the first 10 weeks compared with the ten weeks prior to launch of the new site, with an Average Pages per Session up 47%, and the Average Session Duration up 39%.

Crucially, performance among the target markets of India and the United States was even better, with the Average Session Duration for visitors from the United States up a whopping 195%.

Conclusion

A structured analysis and production process provided Tricon Infotech with a new message, an updated sales toolkit, and a fresh website. Now Tricon Infotech is in a position to spread the word about its outstanding engagements. 

Target Market

United States

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Pages/Session
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Session Duration

About Tricon Infotech

Tricon Infotech is a leading software strategy, architecture, and engineering company that delivers efficient, automated solutions and full digital transformations through custom products and enterprise implementations. Their clients include publishers McGraw-Hill Education, Pearson, and Taylor & Francis, as well as financial, manufacturing, academic, and software organizations. Learn more at TriconInfotech.com.

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