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Perception gap.

/pərˈsepSH(ə)n gap/ n.

The difference between how an organization understands and describes its services and how others understand those services.

The Symptoms

Are you experiencing any of these challenges?

Confused Prospects

New prospects (clients, customers, donors, or participants) are confused about what you do.

Unmet Expectations

Your current stakeholders (board, investors, or staff) are feeling left in the dark.

Dated Materials

Your website, slide decks, and other materials are out of date or don’t adequately describe what you do.

Limited Expertise

You’ve lost marketing staff, or your existing staff is struggling to connect with new prospects and constituents.

Changing Landscape

Your mission, programs, services, activities, or landscape have changed, and you’re having difficulty adapting your message.

Negative Feedback

You know something is wrong, because everyone is telling you so.

If so, you may be suffering from a perception gap.

The Solution

Reset Your Marketing

You need a fresh set of eyes to:

We help organizations align their messaging with their mission and activities, and then deliver clear, consistent, and effective communications and creative materials.

Our Process

How We Work



First, we learn what your organization offers. 

Then we describe this in straightforward, jargon-free language, and propose a comprehensive marketing strategy and concrete deliverables.

Old compass, astrolabe on vintage map. Retro stale. Very shallow focus.
An espresso machine with a white coffee cup.



Next, we produce creative materials that clearly communicate this message: website refresh, slide decks, one-pagers, annual reports, and more.



Together, we reinforce this message through ongoing communications: blog posts, articles, website updates, social media, and print and email campaigns.

Two hands of the men were planting the seedlings into the ground to dry.
Photo of Joe Schick

Joe Schick

Principal & Co-Founder

Joe has been a business development professional in the publishing and software industries since the early 2000s, holding positions at Pearson, Ingram, Baker & Taylor, Bibliotheca, and Plotagon, and has extensive experience with negotiating international content licensing deals. Along the way, he learned to write, pitch, present, and sell. Joe is a native of Pennsylvania and a graduate of Brandeis University. He’s a fan of historical thrillers, classical music, tasty food, and Oxford commas.