marketing
Resets
Perception gap.
/pərˈsepSH(ə)n gap/ n.
The difference between how an organization understands and describes its services and how others understand those services.
The Symptoms
Are you experiencing any of these challenges?
Confused Prospects
New prospects (clients, customers, donors, or participants) are confused about what you do.
Unmet Expectations
Your current stakeholders (board, investors, or staff) are feeling left in the dark.
Dated Materials
Your website, slide decks, and other materials are out of date or don’t adequately describe what you do.
Limited Expertise
You’ve lost marketing staff, or your existing staff is struggling to connect with new prospects and constituents.
Changing Landscape
Your mission, programs, services, activities, or landscape have changed, and you’re having difficulty adapting your message.
Negative Feedback
You know something is wrong, because everyone is telling you so.
If so, you may be suffering from a perception gap.
The Solution
Reset Your Marketing
You need a fresh set of eyes to:
- evaluate your organization's marketing,
- restate your message from an outsider's perspective,
- and help you communicate that new message.
We help organizations align their messaging with their mission and activities, and then deliver clear, consistent, and effective communications and creative materials.
Our Process
How We Work
1.
Discovery
First, we learn what your organization offers.
Then we describe this in straightforward, jargon-free language, and propose a comprehensive marketing strategy and concrete deliverables.
2.
Production
Next, we produce creative materials that clearly communicate this message: website refresh, slide decks, one-pagers, annual reports, and more.
3.
Growth
Together, we reinforce this message through ongoing communications: blog posts, articles, website updates, social media, and print and email campaigns.
